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Ford ‘War Rooms’ Deflect Potshots At Pickups

May 29, 2006 on 1:18 am | In Car News |

DETROIT - Simulated Toyota and General Motors war rooms in Dearborn are part of Ford Motor Co.’s game plan to stay on top of the highly profitable full-sized pickup segment.

In those rooms, Ford is trying to foresee everything GM or Toyota might throw at its segment-leading F-series pickup when those competitors bring out their own redesigned models in the next year.

Through that war gaming, Ford intends to come up with ideas to improve the F series and “raise the bar” of competition, says Mark Fields, Ford’s president of the Americas.
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