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Ford Determined To Keep Marketing Support High For Fusion

June 19, 2006 on 1:24 am | In Car News |

DETROIT - Ford Motor Co. marketers learned a tough lesson when they dialed back spending on the Ford Five Hundred and Freestyle last year. And they intend not to repeat the mistake with the Fusion.

So in a shift from its usual pattern when launching a vehicle, Ford won’t trim the marketing budget for the sedan during its second year.

Marketing support for the Fusion, Ford’s most promising new-car debut this decade, will be maintained at launch-year levels, said Linda Perry-Lube, car communications manager for the Ford brand.

She wouldn’t disclose the budgeted amount.
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